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	<title>Dodgeville &#187; advertising</title>
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	<link>http://valdodge.com</link>
	<description>Random Wanderings and Wonderings</description>
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		<title>Coincidence</title>
		<link>http://valdodge.com/2011/12/11/coincidence/</link>
		<comments>http://valdodge.com/2011/12/11/coincidence/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 06:44:43 +0000</pubDate>
		<dc:creator>Val Dodge</dc:creator>
				<category><![CDATA[wonderings]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[coincidence]]></category>
		<category><![CDATA[signs]]></category>

		<guid isPermaLink="false">http://valdodge.com/?p=3274</guid>
		<description><![CDATA[I saw this sidewalk sign outside a restaurant on Danforth when I walked past around 2 p.m. on Friday afternoon: At the same time on Friday afternoon, a woman in Vaughan called the police about a home invasion and they took 50 minutes to respond. Maybe she should have told the cops she&#8217;d order some [...]]]></description>
			<content:encoded><![CDATA[<p>I saw this sidewalk sign outside a restaurant on Danforth when I walked past around 2 p.m. on Friday afternoon:</p>
<p><a href="http://valdodge.com/files/2011/12/prescient-sandwich-board-52981.jpg"><img class="alignnone size-full wp-image-3275" src="http://valdodge.com/files/2011/12/prescient-sandwich-board-52981.jpg" alt="We live in an age where pizza arrives at your door before the police" width="640" height="480" /></a></p>
<p>At the same time on Friday afternoon, a woman in Vaughan called the police about a home invasion and <a href="http://www.cbc.ca/news/canada/toronto/story/2011/12/10/toronto-home-invasion-vaughan.html?cmp=rss">they took 50 minutes to respond</a>. Maybe she should have told the cops she&#8217;d order some pizza for them. But the real question is, exactly what and when did the sign writer know? I smell an inside job.</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Advertising good, bikes bad</title>
		<link>http://valdodge.com/2011/11/24/advertising-good-bikes-bad/</link>
		<comments>http://valdodge.com/2011/11/24/advertising-good-bikes-bad/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 23:01:38 +0000</pubDate>
		<dc:creator>Val Dodge</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[what's wrong with Toronto]]></category>
		<category><![CDATA[info pillars]]></category>
		<category><![CDATA[post and ring]]></category>
		<category><![CDATA[public space]]></category>

		<guid isPermaLink="false">http://valdodge.com/?p=3035</guid>
		<description><![CDATA[Enough has been written about these stupid info pillars elsewhere that I won&#8217;t bore you with another diatribe against their design or the questionable process that resulted in the city being saddled with them in the first place. This one is in front of Carrot Common on Danforth and in addition to looking ugly, replaced [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://valdodge.com/files/2011/11/info-post-31041.jpg"><img class="alignnone size-full wp-image-3036" src="http://valdodge.com/files/2011/11/info-post-31041.jpg" alt="Info Post in front of Carrot Common" width="640" height="444" /></a></p>
<p>Enough has been written about these <a href="http://meslin.wordpress.com/2011/11/15/eviction/">stupid</a> <a href="http://spacingtoronto.ca/2011/11/10/is-this-really-an-info-pillar/">info pillars</a> <a href="http://torontoist.com/2011/11/the-information-free-info-pillar/">elsewhere</a> that I won&#8217;t bore you with another diatribe against their design or the questionable process that resulted in the city being saddled with them in the first place. This one is in front of Carrot Common on Danforth and in addition to looking ugly, replaced a perfectly good post and ring bike rack, <a href="http://maps.google.com/maps?q=Carrot+Common,+Toronto&amp;hl=en&amp;ll=43.676858,-79.352317&amp;spn=0.006852,0.009828&amp;sll=43.677323,-79.352961&amp;sspn=0.004438,0.006534&amp;vpsrc=0&amp;hq=Carrot+Common,+Toronto&amp;radius=15000&amp;t=h&amp;layer=c&amp;cbll=43.677318,-79.353011&amp;panoid=WpVPyac0xhlyCfFDleexTA&amp;cbp=13,19.35,,0,1.77&amp;z=17">as seen by Google Street View</a>: <a href="http://valdodge.com/files/2011/11/bike-racks-at-carrot-common-google-map1.jpg"><img class="alignnone size-full wp-image-3048" src="http://valdodge.com/files/2011/11/bike-racks-at-carrot-common-google-map1.jpg" alt="Google Street View showing removed post and ring" width="640" height="477" /></a></p>
<p>I&#8217;ve written to <a href="http://www.toronto.ca/councillors/fragedakis1.htm">my councillor</a> to ask why parking for two bikes was removed so that Astral could place two giant ads on the sidewalk. It&#8217;s almost impossible to find bike parking in this area during the summer and only marginally easier during the spring and fall. We need many more racks here, not fewer. I don&#8217;t think that drivers or merchants would quietly stand by if they lost two car parking spots to a billboard, and I don&#8217;t see why cyclists should be expected to do so either.</p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The first ad of thermodynamics</title>
		<link>http://valdodge.com/2011/03/29/the-first-ad-of-thermodynamics/</link>
		<comments>http://valdodge.com/2011/03/29/the-first-ad-of-thermodynamics/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 05:57:59 +0000</pubDate>
		<dc:creator>Val Dodge</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Quantum Home Improvements]]></category>
		<category><![CDATA[thermodynamics]]></category>

		<guid isPermaLink="false">http://valdodge.com/?p=2553</guid>
		<description><![CDATA[I toss the vast majority of flyers we receive straight into our oversized recycling bin, but this one caught my attention: Any contractor who invokes thermodynamics in his advertising—indeed, makes it central to his sales pitch— deserves at least some consideration the next time we&#8217;re having work done.]]></description>
			<content:encoded><![CDATA[<p>I toss the vast majority of flyers we receive straight into our <a href="http://valdodge.com/2008/03/28/do-not-taunt-happy-fun-bin/">oversized recycling bin</a>, but this one caught my attention:</p>
<p><a href="http://valdodge.com/files/2011/03/quantum-home-improvements1.jpg"><img class="alignnone size-full wp-image-2555" src="http://valdodge.com/files/2011/03/quantum-home-improvements1.jpg" alt="Quantum Home Improvements flyer" width="640" height="837" /></a></p>
<p>Any contractor who invokes thermodynamics in his advertising—indeed, makes it central to his sales pitch— deserves at least some consideration the next time we&#8217;re having work done.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What a bargain</title>
		<link>http://valdodge.com/2010/01/13/what-a-bargain/</link>
		<comments>http://valdodge.com/2010/01/13/what-a-bargain/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 04:01:28 +0000</pubDate>
		<dc:creator>Val Dodge</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[wonderings]]></category>
		<category><![CDATA[bargains]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[rip-off]]></category>

		<guid isPermaLink="false">http://valdodge.com/?p=1897</guid>
		<description><![CDATA[I&#8217;m used to receiving &#8220;free&#8221; offers in the mail, but rarely is a company—especially one as large as Direct Energy—as upfront about just how much free is going to cost me. I&#8217;m not even sure why they bothered putting the asterisk there; it seems pretty clear even from the large print that I&#8217;d have to [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1899" src="http://valdodge.com/files/2010/01/free-offer-4401f1.jpg" alt="Free offer from Direct Energy" width="640" height="480" /></p>
<p>I&#8217;m used to receiving &#8220;free&#8221; offers in the mail, but rarely is a company—especially one as large as <a href="http://www.directenergy.com/">Direct Energy</a>—as upfront about just how much free is going to cost me. I&#8217;m not even sure why they bothered putting the asterisk there; it seems pretty clear even from the large print that I&#8217;d have to be pretty daft to take advantage of <a href="http://directenergy.com/freemaintenance">this offer</a>.</p>
<p>Bonus: I have no idea what <a href="http://www2.directenergy.com/bucknuts/default.aspx">Bucknuts</a> are or how they allow Direct Energy to offer &#8220;competitive energy solutions.&#8221; They really don&#8217;t sound like something I&#8217;d want to burn for heat in the winter.</p>
]]></content:encoded>
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