Overspecializing?

Winks Eyelash Boutique

As a man, it’s pretty difficult for me to imagine anyone needing to go to an eyelash boutique. I think of salons as being fairly specialized businesses already, with further specialization being unnecessary. But the Winks Boutique web site claims—and I have no reason to disagree—that it is the city’s “first salon specializing in semi-permanent eyelash extensions” applied by “experienced lash stylists.” The price list includes fake eyelash installations ranging from “Natural” to “Fabulous,” with flares (lash clusters, as opposed to individual lashes) available by the quarter-set or as refills. Do people really take their eyelashes (fake or otherwise) this seriously? I think I’ll just file this away under “things I don’t understand.”