Or as we say in English, “Ripe avocados.”
Increasingly, supermarkets are ripening my fruit for me. Tomatoes are vine-ripened, peaches and nectarines are tree-ripened, and now avocados at Sobeys are, uh, pre-ripened, as if they’re doing me some kind of favour. It’s funny how only avocados get this odd notation. Mind you, I’m sure that the “pre-ripened” sign will result in more sales than the equivalent “50% reduced for quick sale” over at Loblaws. The wonders of marketing: convincing you that they’re doing something revolutionary while selling you the same thing you’ve always been buying. Of course, the downside to this wonderful new pre-ripening service is that I now have to go to separate bins to buy avocados for today and Sunday.
Meanwhile, I’m still ripening all of my pears and bananas on my own. I feel that Sobeys just isn’t doing enough to meet my pre-ripened fruit needs.
“Pre-ripened” means to me that the produce could get bruised by the time they get to your home. It maybe fine if one will eat them then and there, but not fine if I’m not going to eat them until I home or the next day.