Doesn't anyone proofread ad copy any more?

You too can be the biggest looser

I’m happy to see that the l(o)oser who sat behind me in Grade 12 English class got a job as a copy writer. I always knew that he’d make his mark on the world in some way.

How exactly does such a glaring mistake make it through all of the design and approval stages that must be required before an ad like this is even printed? Interestingly, they managed to spell it right on their web site, though they manage to misspell one of their company names (“Wed Direct Solutions”) in the footer on all of their sites. Quality all around.