Tag: Metro

Not content to let sleeping yogs bi, I decided to ask Metro if the “bi-products” label meant something other than what it seemed to. The emailed response from customer care came in this morning:

The Merchandising Team informs me of the following:

“Bi-products” would indicate Milk Bi-products which both Yogurt and Cottage cheese are. Some stores may have yogurt or Cottage cheese or Sour Cream or all. The layout of the counter in every store is unique based on counter size, set size and of course our customers’ needs.

So there you have it. Misspelled or otherwise, there’s nothing more to the sign than “milk leftovers.” Now I have to visit the meat department to see how they label the ground beef and sausages.

Bi-Products.

Can someone tell me which marketing genius at Metro thought it would be a good idea to have a whole section of the supermarket prominently labelled “Bi-Products”? Besides seeming wrong on at least two levels, it manages to be both meaningless and off-putting. “Yogurt” is pretty clear. But “Bi-Products”? I thought maybe I was missing some obvious marketing push, but a Google search for “Bi-products” just brings up a lot of what you’d expect, including a site offering buffalo skulls (green or boiled), jaw bones, or feet, all “bi-products” of buffalo ranching. Oh, and a lot of fluff about business intelligence, too.

In a food world where “by-product” generally means “stuff that we’d normally throw away because it’s disgusting and inedible, but we found a way to grind it up and sell it to you anyway,” why does Metro think that “Bi-Products” is a good label for premium yogourt?