This bottle represents everything that’s wrong with the food chain these days. It’s not just the general waste and unnecessary expense of bottled water, but the fact that companies have somehow managed to convince people to buy diet water. This is by no means the only diet water option on the shelves, I’m just picking on it because it’s explicitly labelled as diet water. And judging by the diet water shelves of my local supermarkets, diet water is one of the faster-growing food segments.
In a few short years, companies have convinced people that they need to drink water from little disposable bottles. But that’s not good enough, so they need flavoured bottled water. And with flavour almost certainly comes sugar or some other sweetener. And something to act as a preservative. And carbonated beverages sell better, so let’s make it all fizzy. And what you end up with is essentially indistinguishable from pop. I haven’t yet seen caffeine-free diet water advertised, but it’s only a matter of time.
Of course, the only problem with selling diet water is that water is naturally calorie-free, and it’s only because of all the crap that water manufacturers (there’s a phrase our parents would never have heard) are putting into their product that they now feel the need to make dubious health claims. Diet water indeed. What started out as a healthy choice (water instead of pop or other processed drinks) has now been so corrupted by the drawers of water that the healthy choice has become indistinguishable from the unhealthy choice. Just how similar the two products are is made clear by the ingredients list:
carbonated water, citric acid, potassium citrate, natural flavour, aspartame, potassium benzoate, acesulfame potassium, and malic acid.
carbonated water, citric acid, natural flavo[u]rs, potassium citrate, and potassium benzoate, aspartame, and acesulfame potassium.
So, uh, what’s the difference between diet water and diet pop? Why bother?
But seriously, who needs diet water? Apparently, the people who drink Compliments (non-diet) flavoured water do: it has 90 calories per serving.
Me, I prefer good old Toronto Tap in refillable containers. When I want that extra shot of flavour, I use an old family water recipe: boil 2 cups of water, pour over tea leaves into a small pot. Steep for five minutes. Serve while hot. De-lish.