Dodgeville

My recent encounter with lolbananas reminded me of a brief craze a few years ago for third-party advertising on fruit. In the late summer and autumn of 1998, ABC ran ads on bananas (including ones destined for Canada), while Global covered the local apple market. CBS ran ads on eggs a couple of years ago but third-party advertising on food still seems pretty limited, especially considering how ubiquitous it is elsewhere in daily life.

Amusingly, “Global’s got it” has been immortalized as a brand of fruit on the web site of a German fruit sticker collector.

Incidentally, I regard the pictures in this post as perfect justification for being a packrat, both digital and analog. Somehow, I knew that I’d have some use for these dumb labels in the future. The scan of the banana label has migrated along with the rest of my data through ten years, having originated two scanners, four computers, and at least eight hard drives ago. Similarly, the negative for the apple picture has been sitting in my archives for all that time, waiting until today for me to scan it. But I don’t keep absolutely everything: Risa should be thankful that I don’t have the actual 10-year-old apples and bananas still hanging around in my collection.

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If there’s one complaint I’ve always had with fruit, it’s that it just isn’t interactive enough. I mean, it just sits there on the counter for a day or two and then gets eaten. How boring is that? It’s so old fashioned. If only, I’ve frequently thought, my fruit not only nourished me, but entertained me too. My attention span has gotten so short that I can barely take one or two bites of even the best fruit before I drop it and go searching for some shiny baubles.

Chiquita to the rescue! With three simple letters and a domain name emblazoned across the label, they’ve put the URI back in fruit. This banana is my key to the fun and gut-busting laughter that I’ve always wanted fruit to provide. So it was with great joy and anticipation that I sat down with my banana and aimed my browser squarely at eatachiquita.com. Sadly, there was not a single LOL to be found on the site. I couldn’t even find a snort, smirk, or meh. I guess I’ll have to stick with lolcats for my daily lulz.

I still don’t get how this is supposed to encourage me to eat more bananas in general, never mind Chiquita bananas specifically. My local supermarket doesn’t get it either: two days after I bought this bunch, all of the Chiquita bananas in the store had been replaced by Del Montes.

My search for a complete fruit experience continues.

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This bottle represents everything that’s wrong with the food chain these days. It’s not just the general waste and unnecessary expense of bottled water, but the fact that companies have somehow managed to convince people to buy diet water. This is by no means the only diet water option on the shelves, I’m just picking on it because it’s explicitly labelled as diet water. And judging by the diet water shelves of my local supermarkets, diet water is one of the faster-growing food segments.

In a few short years, companies have convinced people that they need to drink water from little disposable bottles. But that’s not good enough, so they need flavoured bottled water. And with flavour almost certainly comes sugar or some other sweetener. And something to act as a preservative. And carbonated beverages sell better, so let’s make it all fizzy. And what you end up with is essentially indistinguishable from pop. I haven’t yet seen caffeine-free diet water advertised, but it’s only a matter of time.

Of course, the only problem with selling diet water is that water is naturally calorie-free, and it’s only because of all the crap that water manufacturers (there’s a phrase our parents would never have heard) are putting into their product that they now feel the need to make dubious health claims. Diet water indeed.  What started out as a healthy choice (water instead of pop or other processed drinks) has now been so corrupted by the drawers of water that the healthy choice has become indistinguishable from the unhealthy choice. Just how similar the two products are is made clear by the ingredients list:

Compliments Diet Raspberry Sparkling Water:

carbonated water, citric acid, potassium citrate, natural flavour, aspartame, potassium benzoate, acesulfame potassium, and malic acid.

Diet Sprite:

carbonated water, citric acid, natural flavo[u]rs, potassium citrate, and potassium benzoate, aspartame, and acesulfame potassium.

So, uh, what’s the difference between diet water and diet pop? Why bother?

But seriously, who needs diet water? Apparently, the people who drink Compliments (non-diet) flavoured water do: it has 90 calories per serving.

Me, I prefer good old Toronto Tap in refillable containers. When I want that extra shot of flavour, I use an old family water recipe: boil 2 cups of water, pour over tea leaves into a small pot. Steep for five minutes. Serve while hot. De-lish.

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All my life I’ve dreamed about combining chocolate and bacon. In fact, I’m fairly certain that I mentioned that very desire to Risa just last week. As if reading my mind, a co-worker returned from Texas on Monday with a Mo’s Bacon Bar to share with the office. Amazingly (to me, anyway), it’s made with real bacon and has no added flavours.

The verdict: mixed. The chocolate isn’t bad, but the salty bacon aftertaste left me yearning for a couple of eggs, over easy. It’s not really suited for an afternoon snack, but this could be a pretty good breakfast chocolate bar. I imagine it melted over a pair of eggs and squished between a couple of slices of toast. Chocolatey heart attack heaven!

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Here’s an easy question for you trivia buffs: name a popular Toronto Maple Leafs hockey player in the 1960s who went on to found a donut shop that bears his name. Take your best guess, then read on for the answer.

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