Dodgeville

Random Wanderings and Wonderings

Supermarket finds: Fake milk

By , December 17, 2011

Fake food, get your fake food here

Chocolate dairy beverage? Grated dairy product? Frozen dessert? Isn’t anything made with milk, cheese, or cream any more? I hate to sound like a grouchy old man (though I’m rapidly becoming one), but when I was a kid, these things were called chocolate milk, grated cheese, and ice cream. Instead, more and more items in the dairy case have “modified milk ingredients” at the top of the ingredients list. It makes me wonder where all of the real dairy products go.

Of course, these products are not exactly new, having been around in one form or another for a few years. They are clearly part of the accelerating trend in the grocery store to pass off fake food as the real thing.

I didn’t buy either the dairy beverage or the frozen dessert, so I can’t review their taste. But I didn’t notice that the “grated dairy product” wasn’t actual cheese until I got home, so I can review that: it was so salty that it was inedible. Other than the texture, a dash of Silani grated dairy product on some pasta was basically indistinguishable from emptying a box of salt onto the plate. Even the Loblaws No Name Parmesan is superior.

While most “food” manufacturers take pains to hide the fact that they’re hiding the facts from you, Beatrice was notable for positively trumpeting the non-milkiness of their dairy beverage:

Beatrice Chocolate Dairy Beverage

The text in the red circle says that it’s made with real milk “and added dairy ingredients.” It sounds about as appetizing as eating a burger made from beef and added cow ingredients. Beatrice may have learned its lesson after a few years of trying to sell this stuff and returned to selling chocolate milk again earlier this year.

2 Responses to “Supermarket finds: Fake milk”

  1. Along with the other stuff in it, I wonder if the Grated Dairy Product had cellulose. “Light” grated parmesan usually has it added. It’s a strange way to reduce the fat and calories in a cheese product: by thinning it out with wood pulp.

    • Val Dodge says:

      The full ingredient list for the grated dairy product does include cellulose powder, as well as “processed cheese,” “flavour,” and three different kinds of salt. The thing that I couldn’t figure out was that despite the overly salty taste, the grated dairy product actually had a lower sodium rating than the real thing.

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